Filmed Master Interviews and B Roll in London for this Salesforce Promo to promote how they work with Formula 1. American team from Salesforce came to produce and direct with Smyle Moving Image producing the UK shoots.

We recce'd several spaces and as the director was based in the States we used virtual standins on the Artemis app to give rough estimations of depth of field and lens angle.

Needing to be based close to the Central London offices of the Formula 1 offices we transformed an empty gallery space and an underground car park for the Master Interviews.

We used bespoke gobos with Arri Orbiters and projection lenses to create coloured pin sharp projections for the backgrounds and S60's for coloured wash and ambience.

We captured B-roll at the Formula 1 Arcade opposite St Pauls and in a flat in North London.

Shot on Alexi mini with Master Primes for the IV's and Canon K35's for the B roll. As well as the Event film and the Youtube film it was also turned into Global 30s spot to run during F1 coverage.