THE FUTURE OF F1

Mighty Fine Productions, G42, Mercedes F1

Director of promo in which Mercedes F1 driver George Russell talks about how he came to motorsport as a young boy, his ascent through Karting and into F1. He discusses the importance of technology in the sport and the potential impact of AI.


Made with a blend of live action and cutting edge VFX and animation.


Winner in the Dot Comm and Collision Awards.