For macro cinematography of cranberries and the flow of cranberry juice from it’s carton I employed a 100mm Arri Master Prime because it intercuts seamlessly with the Ultra Primes we used for the non macro cinematography.

There is a lot of beauty to be found in Macro Photography. Beauty that is often not noticed by the naked eye. When you are lighting food and liquids it generally looks better to use large sources of soft bounce light which will produce a similar effect on glazed or reflective surfaces as when you see a large ‘eyelight’ in someones eye.

Silver foil, such as aluminium foil can be hidden behind liquids in bottles to produce sparky highlights ‘kicking’ off of the foil adding texture to the liquid.

I also used 1/4 Black Pro Mist Filters to soften the image as Ultra Primes are a very sharp lens and we wanted a very summery sun drenched look. 

The P & S Technics dolly was employed to make camera moves across the marble worktop around the products.

High speed frame rates were used to capture the cranberry juice pouring from the carton.